unconventional
state of wine
At Puglia POP sea, land and culture become wine: we break the mould, taste the excitement.
We created the most innovative wine bottles on Earth with the truest, most authentic, most “POP” Apulia in them.
FRISELLANNA
LIMITED EDITION
Puglia Pop is the official wine of
FrisellAnna by Anna Dello Russo!
Just for her, and for this unique
place in the heart of Cisternino, we
created an exclusive wine packaging.
GIFT
BOX
POP
All the aromas of Puglia Pop in an elegant box to give as a gift or to collect.
The finest wines, the most “pop” bottles, a gift that will wow anyone: our gift box with Riccio, Luminaria, Fico and Triglia was born from the heart of Apulia and is ready to amaze the world.
MERCHANDISING
The truest, most authentic, POP Apulia is our only source of inspiration.
Puglia pop is a philosophy, an emotion,
a way of being, which starts from the wine
and becomes an attitudewith which to live life.
PUGLIA POP: A DEMOCRACY EXERCISE IN WINE
The Puglia Pop project was born from the desire to change the way we think about and tell the story of the world of Apulian wine.
It was not going to be just about breaking of the aesthetic rules. We had to try to build a new concept: telling about the wine of this region by focusing on the values and beliefs of the Apulians, on their mood and their extremely unconventional way of thinking, which made them over time “a people capable of believing in dragons and wizards but rational in the deepest sense”.




HUGO ROJO DE CASTRO
unconventional
state of wine
At Puglia POP sea, land and culture become wine: we break the mould, taste the excitement.
We created the most innovative wine bottles on Earth with the truest, most authentic, most “POP” Apulia in them.
FICO

susumaniello

RICCIO

VERDECA

TRIGLIA

NEGROAMARO
ROSATO

LUMINARIA

PRIMITIVO
DI MANDURIA

FRISELLANNA
LIMITED EDITION
Puglia Pop is the official wine of
FrisellAnna by Anna Dello Russo!
Just for her, and for this unique
place in the heart of Cisternino, we
created an exclusive wine packaging.

GIFT
BOX
POP
All the aromas of Puglia Pop in an elegant box to give as a gift or to collect.
The finest wines, the most “pop” bottles, a gift that will wow anyone: our gift box with Riccio, Luminaria, Fico and Triglia was born from the heart of Apulia and is ready to amaze the world.
MERCHANDISING
The truest, most authentic, POP Apulia is our only source of inspiration.
Puglia pop is a philosophy, an emotion,
a way of being, which starts from the wine
and becomes an attitudewith which to live life.

PUGLIA POP: A DEMOCRACY EXERCISE IN WINE
The Puglia Pop project was born from the desire to change the way we think about and tell the story of the world of Apulian wine.
It was not going to be just about breaking of the aesthetic rules. We had to try to build a new concept: telling about the wine of this region by focusing on the values and beliefs of the Apulians, on their mood and their extremely unconventional way of thinking, which made them over time “a people capable of believing in dragons and wizards but rational in the deepest sense”.
HUGO ROJO DE CASTRO
